“ Update: As always, the best customer service and great food. By far the best of the Uccello's brand :) I had never even heard of this business until my uccellos reward card said I get a free pizza from there for my birthday. I called and asked what the specifications were on the pizza and they said they only make 11" pizzas but it could be unlimited toppings. Staff was friendly, and informative. Pizza was really good and they didn't skimp on the toppings even though the pizza was a freebie. Restaurant was well-lit and decent sized. Very clean. Lots of different drink choices. I'm a fan. ”

“ Delicious wood-fired pizza (both **gluten-free** and regular), and friendly, helpful staff. TIP— order online if you can...sometimes it will be buy-one-get-one-half-off! TIP— The create-your-own is the way to go, because you get unlimited toppings for a flat rate of 10.95. Up charge for various crust alternatives. TIP— We got one of their craft lemonades as well (one “spicy,” one berry, though they weren’t my favorite...tasted a bit...perfumed?). TIP— Nice, relaxed atmosphere with high top tables & low tables. Alcohol is offered as well, if you prefer that with your pizza. TIP— Check into “Happiest Hours,” with discounts on breadsticks, one topping pizzas, and craft beers. They also offer fundraising opportunities. All around, a great place to grab a pizza! Looking forward to trying their salads & flatbreads, too! ***TIP— get the Urewards app (they’re owned by Uccello’s) to earn rewards!*** ”

“ We love this place hubby always gets thin crust and I get thick crust. They have so many toppings, different cheeses and sauces you can get other then traditional pizza sauce. They do allow dine in, patio seating and inside you can sit by the doors that open to a screen for some fresh air. Staff are very friendly and fast yes it does get busy and since the pizzas are made to order you could have a wait but it is so worth it.... BTW the jalapenos they have are fresh not pickled and they have no heat or flavor they only down side to hubby's pizza. We will definitely be returning. ”

“ Straightforward Dinner: Herb & Fire Pizzeria in Grand Rapids On the hunt for a no-nonsense dinner, we landed at Herb & Fire Pizzeria, adjacent to the Celebrations Cinema. The premise is simple: build your own pizza. Both of us settled on the Uccello, a meat-centric choice. We added some extras — special cheeses, proteins, and veggies. Service was attentive and direct, much appreciated. The dough held its own; the only thing that could enhance the experience would be real wood in the fire. All things considered, it's a solid pick for an affordable pizza in Grand Rapids. ”

“ Thank you Wes and Kacie for making my birthday pizzas! We loved the Pickle Pizza and Chicken/Bacon/Ranch! The goat cheese was amazing!! You just won 5 new patrons for Herb & Fire! ”

“ This place is great, we've had it a few times now and the people here have been really great about working with my stupid food allergies. **if you have a nightshade allergy can eat the pickle pizza!!! And it's fantastic!!** The atmosphere is great, I like the selection of board games, that's just like sprinkles on ice cream. I love that the bacon has good sized chunks and it's not just gross fatty bits, it's such a small gesture but those little attention to details are important to me. There are like a million pizza places in town and most of them are good, this place is FANTASTIC!!! ”

“ I had never heard of this place before. The last 2 nights we tried getting Mod Pizza but both locations in grand rapids have shut down permanently. Decided to drive over here and try it out. I ordered inside and took it to go. While I was waiting I notice a shelf with board games and card games to play while you are there eating and having a good time with your family or friends. My thing with pizza is always the SAUCE! Well I have to say, herb &fire pizzeria has an amazing flavored sauce. We all got the build your own up to 6 toppings for 12.95. I absolutely enjoyed my pizza and so did the others I ordered for. Definitely give it a try if u were a fan of mods pizza or even rise pies :). I will definitely go back! ”

“ Good quality, wood-fired pizza with many topping choices. Thin or thick crust available. Set menu, or create your own. Pop, both fountain and bottled as well as other flavored water and sports drink choices. Cheesy garlic breadsticks and meatballs are choices too. Salads for those going low carb. Nice pizza addition to the Northeast Grand Rapids area! ”